Sunday, January 3, 2010

2009: #9 - "Blame It On The Alcohol"



Despite the supposed "death of Auto-Tune" in 2009 - see the mediocre performance of T-Pain's solo album Thr33 Ringz and its accompanying singles, Jay-Z's very mediocre anti-pitch correction single "D.O.A." where he proclaims its death - the most infectious single of early 2009 was one of the most glorious Auto-Tuned messes known to man. Even the synths were pitch-shifted - and it was awesome.

"Blame It On The Alcohol" sounded like a novelty at first, Jamie Foxx's shameless attempt at a hip-hop megahit, a smart move since no one was really buying into his limp attempts at soul and R&B. He even had a guest verse from T-Pain, once a guarantee for chart success, now a clear indication of desperation.

In spite of everything working against it, the stuttering, effect-laden vocal hooks ("Blame it on the a-a-a-a-a-alcohol/Blame it on the a-a-a-a-a-alcohol") made it extremely catchy. And the song's outright silliness couldn't even drag it into forgettable novelty territory, simply because Jamie Foxx takes himself way too seriously. You weren't sure if this song was a joke or not, and that's what made it intriguing.

But the video is awful.

1 comment:

  1. better video:

    http://www.youtube.com/watch?v=sh6oGwOMVeY

    ReplyDelete