Is this really the first Ludacris sighting on DOTY? Did he, after 2001, suddenly abandon everything that made him worth paying attention to as a pop-rap singles artist? Not exactly. Luda's wit - which on the beefy, quintessentially Timbaland "Rollout" veered precariously between clever, unfunny, and self-parody - became so tediously stereotypical and outright dumb over the years that we weren't sure that it wasn't all a parody, until he started doing those hilariously bad PSA-type, serious songs in addition. Sadly, we're not likely to hear another like this from him again - the beat is accessible and dancey but not totally cheesed out, and it's strong enough to outweigh any of the lyrical silliness.
Thursday, April 15, 2010
2001: #7 - "Rollout"
Is this really the first Ludacris sighting on DOTY? Did he, after 2001, suddenly abandon everything that made him worth paying attention to as a pop-rap singles artist? Not exactly. Luda's wit - which on the beefy, quintessentially Timbaland "Rollout" veered precariously between clever, unfunny, and self-parody - became so tediously stereotypical and outright dumb over the years that we weren't sure that it wasn't all a parody, until he started doing those hilariously bad PSA-type, serious songs in addition. Sadly, we're not likely to hear another like this from him again - the beat is accessible and dancey but not totally cheesed out, and it's strong enough to outweigh any of the lyrical silliness.
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